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CPR Business Courses

Ready to take your CPR business to the next level? Our CPR business courses dive into the core fundamentals of what it takes to start and/or grow a successful CPR company.

Whether you are just starting or have been in it for a few years, we have the courses to help based on years of experience. You'll take part in live virtual training that allows you to ask questions and get real-time practical answers. You'll also be given workbooks and additional resources to help you solidify the training.

CPR Business Course Topics

Business Idea Expand

Refining your concept. Making sure it aligns with your goals, and is realistic.

Ownership/board Expand

Discussing how to create the legal structure of your business. Also discussing whether a board is necessary.

Legal Issues Expand

Here we talk about the important things. Business license, insurance, taxes, etc.

Funding Expand

We'll cover costs and the different ways you can receive funding (ie. credit cards, lines of credit, loans, investors).

Product Portfolio Expand

What classes are you offering, and should you be adding or taking away from that product mix? We'll analyze based on market demand, the margins on each class, and the logistics it takes to put on the class.

Revenue Model Expand

Understanding your revenue model is important. We'll make sure the model supports your business, and brings value to the customer.

Customer Portfolio Expand

There are several subsets of customers in the CPR market. We'll help you identify them so we can tailor our marketing voice and revenue model to each.

Market Position Expand

This is where we take a look at how large of an area you'll market to, and analyzing what the competition looks like in that area.

Business Process Expand

Creating systems and processes that are documented is critical for growth. We'll go over how to create an operation manual, recruit and train instructors, and create strategic partnerships.

Sales & Service Expand

Mapping out how your sales tie in with your business model, systems and processes, and the IT systems you're going to use in your CPR business. Also talking about concepts such as a sales funnel and upselling.

Production & Deliveries Expand

Making sure your classes are run efficiently and most importantly, profitably. We'll also discuss the importance of standardizing and customer experience.

IT Systems Expand

Talking about everything from choosing a host for your website, to phones, computers, softwares, etc.

Facilities Expand

Weighing out whether to rent an office, conference, or be completely mobile. How are you going to brand that experience, and what equipment/costs will be associated with each option.

Networking/Marketing Expand

Discussing in detail strategies of what works and what not to waste your time on.

Communication & PR Expand

How to look and feel like a big business even if you're just starting out.

Branding Expand

Creating a unified brand, focusing on small touch points, and brand awareness are all covered in this topic.

Financials Expand

Knowing your numbers is critical. We discuss how to read Profit and Loss sheet, and how to drive business decisions based on your numbers.

Leadership Expand

Discussing the priorities of the business owner, how and what metrics to track, and how to create annual/quarterly goals that will move your business forward.

Propel Essentials

$499

  • 4 - 90 minute sessions via video conference.
  • Those wanting to start a CPR business or just getting started (1-2 yr).

Growth Mastery

$599

  • 5 - 90 minute sessions via video conference.
  • Established CPR companies wanting to take their business to the next level.
  • Covers the same topics as Propel Essentials, but goes at a much deeper level.

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