Refining your concept. Making sure it aligns with your goals, and is realistic.

Discussing how to create the legal structure of your business. Also discussing whether a board is necessary.

Here we talk about the important things. Business license, insurance, taxes, etc.

We'll cover costs and the different ways you can receive funding (ie. credit cards, lines of credit, loans, investors).

What classes are you offering, and should you be adding or taking away from that product mix? We'll analyze based on market demand, the margins on each class, and the logistics it takes to put on the class.

Understanding your revenue model is important. We'll make sure the model supports your business, and brings value to the customer.

There are several subsets of customers in the CPR market. We'll help you identify them so we can tailor our marketing voice and revenue model to each.

This is where we take a look at how large of an area you'll market to, and analyzing what the competition looks like in that area.

Creating systems and processes that are documented is critical for growth. We'll go over how to create an operation manual, recruit and train instructors, and create strategic partnerships.

Mapping out how your sales tie in with your business model, systems and processes, and the IT systems you're going to use in your CPR business. Also talking about concepts such as a sales funnel and upselling.

Making sure your classes are run efficiently and most importantly, profitably. We'll also discuss the importance of standardizing and customer experience.

Talking about everything from choosing a host for your website, to phones, computers, softwares, etc.

Weighing out whether to rent an office, conference, or be completely mobile. How are you going to brand that experience, and what equipment/costs will be associated with each option.

Discussing in detail strategies of what works and what not to waste your time on.

How to look and feel like a big business even if you're just starting out.

Creating a unified brand, focusing on small touch points, and brand awareness are all covered in this topic.

Knowing your numbers is critical. We discuss how to read Profit and Loss sheet, and how to drive business decisions based on your numbers.

Discussing the priorities of the business owner, how and what metrics to track, and how to create annual/quarterly goals that will move your business forward.